Terra Rossa Brand Design

Terra Rossa is a consulting business, offering a new perspective on education. Our goal was to create branding that is welcoming and warm, but that also signifies change. The significance of the brand name is a callback to the owner’s Sicilian heritage and the red earth of Italy - soil that is nutrient-dense, which represents the restoration of nurture in the way our society approaches learning.

With the brand package I created, Terra Rossa was able to easily customize their website and begin creating brand collateral.

Below is a look at early brainstorming drafts that helped us land at our final designs: