Arizona Food Bank Network’s 2024 Holiday Fundraising Campaign
Illustrations for postcards and social media
AZFBN’s goal for our campaign art was a combination of 1980s inspo + cookware from different cultures. This year marked their 40th anniversary, so I created a central crock pot illustration to celebrate that. Our cookware collection includes a tajine, a shakla, a cazuela, a donabe, and a casserole dish. When we decided to include people in the postcard art, it was important to all of us to include diversity among the figures as well. Growing up, my family benefitted from food bank services, so I know firsthand that the people who benefit from these resources don’t look one way.
The illustrated postcard mailer and standalone illustration collection allowed AZFBN to do fundraising outreach with a look that stood out for both its seasonality and its nod to the anniversary.
Initial art style pitches:
